Aniform Day 2018

SPCA Hong Kong

SPCA Hong Kong is an official ambassador of World Animal Day and they introduced Hong Kong’s inaugural Aniform Day in 2015. For 2018 we created the key visual design for the campaign with Ambassador Gigi Leung.  We used a fashion style layout to encourage people to show their support by wearing animal-graphic clothing or accessories on Aniform Day.  The campaign also aimed to help promote Hong Kong as an animal-friendly society by portraying the concepts of Acceptance, Respect, Harmony and Co-existence with all animals.